STRATEGIC OVERVIEW
THE FEMALE BEATS
Catering to the needs and desires of women is key to the growth and sustainable success of our organization. We aim to delight female millennials with personal life-care experiences that go far beyond any expectation. Market insights and analytics form the basis of our work as we encourage loyalty from women, mothers, and families
THE BEATS OF LOYALTY
We constantly review and revamp the rewards to our loyal guests to cater them with personalized and special offers. The communication with Nuhdeek Members is constantly improved to reach our loyal guest through SMS and email in a strategic way to maintain their love and loyalty.
THE BEATS OF OUR BRAND
Nahdi’s strong brand is a brilliant strategic tool. For both internal and external engagement the brand identity is uniquely personal and universal. Instantly recognizable as a symbol of health and wellness in the region and beyond, it helps our recruitment drives at university roadshows and has become a symbol of love, trust and care for all, in all strategic communications.
SUSTAINABILITY & COMMUNITY BEATS
Social Sustainability, Corporate Identity Management, and Marketing of Health Products focuses on managing communicates with Guests to enhance their experience based on their needs and past experiences, chiefly social sustainability initiatives as well as awareness and educational campaigns offering services to the benefit of Guests and to help improve their lifestyle. The category management departments (mom & baby, Beauty and Personal Care) also develop strategies for these categories based on the role of each category by creating new segments in line with the needs of the Guests and market condition and add new products (or Direct Import products) to distinguish Nahdi’s Special Brand products and other products that help improve Guest experience and enhance the reputational image of the “Nahdi” brand.
